Denmark Pilates

project scope:
Branding
WEBSITE DESIGN

Following the success of our previous collaboration on Clare Gillett Pilates, Clare entrusted us with shaping the identity of her next project: Denmark Pilates — a sophisticated yet welcoming Pilates hub.

This new studio, set to open early 2025, is designed to cater to a broad demographic, blending traditional Pilates with resistance training and hosting professional workshops. Clare envisioned a brand that was classic, trustworthy, and inclusive—positioned as a matriarchal leader in the Pilates community where teachers and clients alike could thrive.

We delivered three refined design concepts aligned with Clare’s vision of sophistication, inclusivity, and expertise. Clare selected her favourite concept, which perfectly captured the balance of professionalism and approachability she was seeking. The branding establishes Denmark Pilates as a trusted, welcoming space for movement and learning, appealing to clients of all ages and skill levels. Building on the strong brand foundation, we have moved on to the website design phase, which is currently underway.

Denmark Pilates now has a strong, memorable brand identity that reflects its mission to inspire and empower the Pilates community in Denmark, Western Australia.

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