River Ceramics

project scope:
Branding
Website design
stationery design

River Ceramics is a rapidly growing ceramics business founded by Jolene Hewison, who turned her passion for clay into a thriving business within just five years.

Gaining traction through Instagram, she built a loyal audience that appreciates slow-made, artisan pieces. Beyond selling unique ceramic art, Jolene expanded her business by launching online courses, now offering a variety of local workshops, to inspire others to explore their creativity. Her customers value craftsmanship and seek out meaningful, high-quality pieces, with some aspiring to create their own. The brand fosters deep customer loyalty, attracting both mindful buyers who carefully curate their collections and high-end collectors who invest in full sets.

What sets River Ceramics apart is its strong brand message and inspiring, down-to-earth personality. The business encourages their customers to pause and enjoy simple daily pleasures through beautifully crafted ceramics while also promoting creative play as a fundamental human right. With a warm, sincere, and contemporary aesthetic, the brand embraces a feminine yet minimal design style. The new branding will focus on creative typography that reflects these values, with a website designed for seamless navigation, storytelling, and a visually engaging experience.

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